Canna Marketing with Amy Deneson

Amy Deneson is an advocate, speaker and writer in New York City, an evolving and influential cannabis market. Amy is the co-founder of the Cannabis Media Council, a trade organization committed to leveraging the power of mainstream advertising to uplift positive stories about cannabis and to normalize consumption. She is also the co-founder of Pheno, a groundbreaking advertising agency. Amy has been empowering business to succeed for over fifteen years in many different areas and now she is dedicating her professional life to creating a truly  inclusive, equitable and sustainable cannabis industry – and today she will share how. Before venturing into cannabis, Amy held marketing leadership roles at Akamai Technologies, GLSEN and umbrage editions.

Joyce also gives a shout out to a new innovation by Shanel Lindsay, a sesh-friendly filtration system called The Billow! and to one of her favorite things, the Buddy by Budwell.

Topics Discussed

(1:20) Happy Birthday Josh Lamkin

(1:42) Thank you Greek Listeners

(2:20) Brittney Griner

(3:11) Shanel Lindsay

(3:20) NUSL

(3:40) The Billow!

(4:20) WhatIsBillow.com

(5:50) Budwell – My Buddy

(6:35) 2023 Sponsorship Opportunities

(6:44) Amy Deneson Introduction

(8:10) Amy’s Personal Canna Story

(8:55) GLSEN Advocacy

(9:52) Midwestern Roots

(10:32) 2008 Canna Why

(13:15) German Cannabis Legalization

(16:06) Women Grow

(16:20) Attain Cannabis

(19:00) Building Cannabis Marketing

(20:28) Public Relations and Cannabis

(21:02) Advertising Cannabis

(21:55) Pheno – Building A Paid Media Strategy

(22:09) Audiogram

(22:55) Boston Public Radio

(24:34) Pheno Clients

(25:04) Respect Wellness for Women in Menopause

(26:12) All Better Co in L.A. – CBD First Aid

(27:55) Oaksterdam University

(30:05) Packaging and Regulations

(30:35) AE Global

(30:44) Hippo Packaging

(31:44) Cannabis Media Council

(32:20) Big Rock

(35:15) Hearst Media

(37:20) Annie Davis and Dale Sky Jones

(40:20) Iowa Family and Cannabis

(41:55) Iowa Cannabis Reform

(42:55) Connect with Amy on Instagram, Linked-In and CMC

(43:50) House of Puff

The Canna Mom Show wants to thank:

Josh Lamkin and Bella Jaffe for writing and performing TCMS theme music